G2 United Kingdom
Kiwi
Sad but true: 50% of young people in Africa don't own a pair of shoes. It was our job to go some way to putting this right by promoting Kiwi's 2009 initiative to collect unwanted kids' shoes and ship them to Africa. We created a campaign that ran in schools and supermarkets nationwide. 20,000 pairs of shoes later, the impact wasn't so much brilliant, as life-changing.
