G2 Data Dynamics

Adobe

The Challenge

The marketing team at Adobe wanted to be able to understand customer behaviours and have a single shared database that can be used to drive worldwide marketing activities.

The Solution

G2 Data Dynamics developed, and now hosts, a global customer base single customer view (SCV) for Adobe. Building upon this we have completed:

  • statistical analysis
  • database design, hosting, maintenance and update
  • strategic consulting
  • program development
  • several generations of segmentation
  • design and delivery of prospecting databases
  • delivery of a behaviour based offer selection and anticipatory marketing solution
  • integration of Macromedia data sets post acquisition by Adobe

The Brilliant Impact

Web-enabled database technology has ensured that wherever they are in the world, Adobe marketing teams are able to deliver marketing programs that truly reflect the behaviours of Adobe customers

  • Data consolidated from 18 countries, 56 data sources and 30m+ people
  • 47% less spent on marketing budget for a new product launch, doubling the revenue target