G2 Branding & Design
Vitasprint NPD and Packaging Design
Wyeth Consumer Healthcare came to us to position and create a new brand in the energy supplements market in Europe. Vitasprint features innovative '2-in-1' benefits of energy boosting sugars and vitamins combined.
Through Archetype Analysis, and extensive concept research and development, we were able to position the brand as "your energy coach" for consumers. We created primary and secondary packaging that featured the new brand attributes and introduced 'behavioural codes' promising "energy at the push of a button".
