G2 Branding & Design
Lenor Ideation and Packaging Design
In a category dominated by good housewife motifs of freshly laundered towels, Lenor needed to re-assert its leadership and galvanize the hard-won emotional bonds it enjoyed.
Using archetypal thinking to develop a big brand idea around Sensual Nature, disruptive creative exploration delivered new packaging design that elevates the brand from borderline commodity to everyday luxury. The 'Mystery' range launched in Germany.
