G2 Branding & Design
Grey Goose Brand Visual Identity
As the brand is expanding and going global, we were appointed to develop a visual identity for the Grey Goose brand to increase synergy across markets.
Leveraging Frenchness and the unique intrinsics story was key to our thinking, as well as a deep understanding of the emerging codes of luxury.
The new design language highlights the sensoriality of the brand, and celebrates the lone goose brand icon across primary and secondary packaging, barware, retail environment, photography and graphic communications.
