G2 Branding & Design
Bacardi 'Heritage' Limited Edition Packaging
To re-inforce the heritage and provenance of BACARDI Superior rum, we created limited edition packaging. Specifically, to celebrate the 100th anniversary of the Daiquiri cocktail leaving its Cuban birthplace and the impact of the BACARDI Daiquiri on cocktail culture throughout the world.
The bottle retains many authentic features such as: the original medals from Paris, Buffalo, Charleston and St. Louis; the traditional air space in the neck, which allowed the rum to expand when it was shipped in hot climates and a cork-style closure. It is presented in its own wooden case, reflecting the traditional method of shipping rum in wooden crates.
BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED
