G2 Branding & Design
Bacardi Flavours 'Bible' Internal Communications
We designed a Flavours 'Bible' as part of the Bacardi Belief program, launched internally to inspire and educate the organisation and trade customers on the intrinsics of the brand and product.
Bacardi Flavours range was created as a sub-brand to take on the flavoured spirits market. It is now a 2.4M case business globally, with several European markets in double digit growth over the past three fiscal years.
BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED
